Google’s reign as the king of search may be in jeopardy. Source: TikTok TikTok is the search engine of choice for Gen Z TikTok’s internal studies have shown that ads rated highly for “entertainment” also rank high for “brand love” and “purchase intent.” Our latest Digital Report found that 78.2% of TikTokers use it for watching “funny or entertaining content.” Brands that can deliver on that desire are poised to make both sales and fans for life. But the vast majority of people on the platform are seeking out a little bit of fun. Sure, 35% of TikTok users open up the app explicitly to research brands and products. Can you use the app’s playful editing features or filters? Let’s just hit point #2… TikTok users want to be entertained Think beyond a straightforward product pitch and into something with a little razzle dazzle… TikTok-style. This ain’t a flyer inserted into a newspaper: TikTok ads still need to be interesting, appealing, and offer viewers some value. The caveat here is that not just any ol’ ad will do. And while that does guarantee some extra eyeballs on your campaigns, what that number doesn’t reflect is just how receptive TikTok audiences are to branded content. At the end of 2022, ad reach was up by 14.6%, year over year. If you’ve been debating where to invest your social ad dollars, TikTok may be a good bet. 6 of the most important TikTok trends for brands TikTok advertising is hotter than ever
#Top tik tok trends of 2020 how to
It’s time to grapple with the zeitgeist, baby! Get ready to zoom out as we take you through the 11 biggest TiKTok trends for brands and creators right now.īonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.
Which is why in this post, we’re identifying the powerful macro trends happening on TikTok for 2023. To succeed here and wow the app’s 1 billion users, you need to look underneath the teen-face filters or sound clips from Love Island and really understand the cultural forces and shifting attitudes that shape behavior. Even if Corn Kid is absolutely popping off on a Monday, by Friday, the TikTokaverse has already moved on to watching clips of old dudes selling watches. Things change at whiplash speed over on TikTok. If you’re looking for what’s making TikTok tick right now, you’ve come to the right place.īecause, really, if you want to create a winning TikTok social media marketing strategy, you can’t get lost in the details. But we’ve got something even better for you instead: a 2023 TikTok trend report that’s all about the bigger picture.
So if you were looking for a hot new drag-queen-choreographed dance to do, we’re sorry. Sure, we could tell you what the hottest TikTok hashtag trends and challenges are right now - but this article would be out of date by the time you finish reading it. 5 of the most important TikTok trends for creators
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